Five generations of real estate expertise and perspective.
Founded by William Simpson in 1872 and carried forward by his son J.W.A. Simpson, W. B. Simpson & Son has been family owned and managed for more than 150 years. Today, Principal Darrell Simpson works alongside his son Richard, representing the fifth generation to service Melbourne property owners. Our continuity of family leadership keeps us focused on long-term relationships, local knowledge and outcomes that stand the test of time.


Local roots, Melbourne-wide reach.
Our business began on the edge of the city during the Melbourne gold rush era and remains deeply connected to North Melbourne, West Melbourne, Flemington, Kensington, Carlton, Parkville and surrounding suburbs. As our clients have grown, so has our footprint—today we sell, lease and advise across greater Melbourne while retaining the neighbourhood focus that built our name. W. B. Simpson & Son is widely regarded as a leading boutique agency in the inner-north of Melbourne.
Sales, leasing, valuations and advice
We deliver a full suite of residential and commercial sales and leasing services:
Auctions & Private Sales
Residential & Commercial Leasing & Property Management
Buyer Advocacy
Sworn Valuations
Property Investment Advice
We have built our reputation on integrity, honesty and a dedicated commitment to service our client’s needs. Our vast experience, sound knowledge and considerable expertise ensure happy, satisfied and successful cleints.
Trusted by leading institutions.
Our track record includes sales, leasing and advisory work for major organisations and government bodies, alongside hundreds of private clients including State Trustees, Royal Melbourne Hospital, The University of Melbourne, City of Melbourne, Victorian Government ministries and departments, Commonwealth Government and the Metropolitan Fire Brigade.


Integrity, transparency and service since 1872
We’ve built our reputation on straightforward advice and diligent follow-through. Clients choose us for deep local market knowledge, superb negotiation skills, honesty, responsiveness, enthusiasm and a service ethic that values long-term relationships over short-term wins. The results – informed decisions, smooth campaigns and highly successful outcomes.
Professional standards you can rely on.
We’re proud members of the Real Estate Institute of Victoria and the Real Estate Institute of Australia, the Australian Property Institute (formerly AIVLE), and the International Real Estate Federation (FIABCI). These memberships keep our team aligned to best practice and industry ethics.
Ready to get started?
Whether you’re selling, leasing or seeking independent real estate advice, our team is here to help.