“A large portion of our business comes from repeat clients and referrals — a testament to the exceptional service and results delivered by our team at W. B. Simpson & Son.”

Unrivalled Local Knowledge
Selling in Melbourne’s exciting inner city precincts requires a deep knowledge of their history, development, planning ordinance, local market trends and more importantly the people who live and work there. With more than 150 years of selling homes in North & West Melbourne and the surrounding suburbs and serving the local communities, our local knowledge has assisted our clients in achieving sales prices in excess of their expectations.
Our People
The number one reason that our clients choose W. B. Simpson & Son to sell their homes is our people. Richard Simpson and his team are highly skilled at implementing proven sales strategies that generate the maximum possible price for the sale of your home. Since 2000, Richard and his team have helped hundreds of property owners achieve outstanding sales prices for their homes. We bring local area knowledge, superb negotiating skills, honesty, responsiveness & enthusiasm to every sale. Feel free to ask any of our past vendors.

What Sets Us Apart
Strategic Marketing
We develop a marketing strategy specifically designed for each property giving consideration to its nature, characteristics, target market, potential as well as prevailing and anticipated market conditions.
Our marketing is highly effective in creating competition amongst buyers that will ultimately drive the final sales price above your expectations.
Our Buyer Database
We actively maintain an extensive database of potential purchasers who are actively seeking a new home, investment or building project.
Thousands of qualified buyers, segmented by price, property type and suburb, receive instant alerts that drive early inspections, strong engagement and real competitive interest.
Our Exceptional Results
W. B. Simpson & Son has a long-standing reputation for delivering outstanding results in property sales across Melbourne’s Inner North.
When matched against the market or other agents, our proven track record reflects our unwavering commitment to excellence and client satisfaction. As a trusted market leader, we take pride in consistently surpassing expectations and achieving exceptional outcomes for our clients.
Our Selling Strategy
Our strategy to achieve the highest possible prices in the current market for every property we sell is underpinned by the following:
- Exceptional Marketing – that stands out in the market and most importantly is targeted and cost effective. We use the latest digital marketing strategies including AI targeted social media.
- Finding the Emotional Buyer – who will always pay above the market to secure the purchase of the home that they love.
- High Level Negotiation Techniques – our team is highly skilled in negotiating the best outcome for our clients, whether that is a private sale negotiation or under Auction conditions.
- Leveraging Buyer Competition – is the best way to unlock the full potential of your property and maximise its sale price.
Start with a Free Market Appraisal
Tell us about your property your and anticipated timing. We’ll provide detailed advice on the recommended method of sale, accurate price expectations and a clear campaign marketing plan and timeline.